China’s aggressive activities in the cyberspace have often targeted middle powers that are its neighbours.
Indonesia has attempted to expand its soft power diplomacy in South Korea through participation in local festivals, facilitation of people and capital movement, and increasing involvement in K-pop and K-drama.
The popular Chinese sugary beverage chain Mixue took Indonesia by (winter) storm thanks to its solid business model and understanding of the Indonesian market. While demonstrating China’s soft power, its culinary diplomacy might clash with the government’s campaign.